Singapore, 22-9-2021

Total Digital Group releases “Before They Were Pros” sports video NFT series on Binance NFT Marketplace

Unique and historical sporting moments, never before seen video footage and other intellectual properties are being converted into NFTs to sell or auction as digital collectibles. Examples range from the ground breaking NBA Top Shots to various releases by other major sports IP owners this year. But when customers buy one of these moments, are they purchasing the rights?

NBA Top Shot has an official license. But make no mistake, they’re not giving up the original rights to buyers of their NFT.

Introducing “Before They Were Pros” (BTWP) NFTs Series

“Before They Were Pros” NFT collection (BTWP) is a unique sports NFT collection series by Total Digital Group (TDG) with the licensing holder MediaMine LLC, and only available on the Binance NFT Marketplace.

The BTWP sports NFT series features legendary professional athletes before they became stars and household names. Each NFT features a unique “time capsule” video and represents a flashback of these fantastic athletes during their high school days. Each NFT is a unique combination of interviews and action footage of the stars, curated and presented in a short 20+ second video clip.

Helen Hai, Head of Binance NFT, commented: “Binance NFT Marketplace users can enjoy the unforgettable high school basketball moments of Kobe Bryant, LeBron James, Shaquille O’Neal. It will be like owning a piece of basketball history for the NFT owners.”

Permanent Rights Transfers

Unlike others, each NFT from the BTWP series will be 100% unique and one of a kind. Also, as a world first, the rights of the video footage will be sold and the footage provided as part of the NFT, creating a scarce phygital (physical & digital) asset for the fans.

Not only will the new owner of these NFTs enjoy unforgettable moments with Kobe, LeBron, and Shaq during their high school basketball days, they’d be owning a piece of basketball and sporting history.

MediaMine LLC and Total Digital Group

MediaMine LLC has built a valuable archive of digital media and has a variety of solutions for an IP owner’s media asset management. MediaMine in partnership with Total Digital Group is helping businesses realize the full potential of their catalogues through monetization solutions.

“We’ve been licensing content for decades; it makes sense to sell the license itself wholesale as a digital good now.”

Total Digital Group creates market places where licensors lease or sell their rights via NFTs, as in the “Before They Were Pros” series which gives ownership of archive sports footage to their NFT holders.

The finality of transferring IP justifies the need for a digital registry to track the provenance of IP ownership. Total Digital Group aims to build a platform where IP owners take their IP content to market—digitizing archive video footage, photography, collector cards and other fan memorabilia and fan engagement NFTs.

Own The Master Copy – “Phygital” NFTs

This new NFT model is an expanded treatment of NFTs as Licence Tokens. Imagine music labels selling their master rights or photographers selling the original copies of their images.

Total Digital Group is taking the direction of “registry of rights”, and in the process is creating a new form of NFT, a “phygital” NFT, combining digital and physical assets to create a unique form of ownership for the fans.

BTWP Series One: Kobe, Shaq, Lebron NFT Content

The BTWP NFT Series One campaign contains the following content:

  • Curated Video Footage; short 20+ sec clips of Kobe Bryant, Shaquille O’Neal and Lebron James from before their NBA careers. Video Action & Interviews (Voice)
  • Quantity: 3 NFTs, one per athlete (each one unique)
  • Each NFT will be unique and One NFT only (single drops)
  • NFT includes the actual Footage rights (first time)
Athletes For Series One:
  • Kobe Bryant, starting Auction Price $20,000(USD) per NFT
  • LeBron James, starting Auction Price $15,000(USD) per NFT
  • Shaquille O’Neal, starting Auction Price $15,0000(USD) per NFT

In addition, a series of six “Mini-NFTs” (3-5 seconds action footage) with a limited edition run of 500 NFTs each, featuring the same three athletes will be sold as well at a fixed price of US$ 50 per NFT, giving all fans a chance to share these historic moments.

Binance NFT Launch Dates

“Before They Were Pros” series launches September 28, 2021 on the Binance NFT Marketplace. Binance has entered into an agreement with Total Digital Group, which manages the NFT campaign on behalf of the rights holders.

About Binance NFT Marketplace

Binance NFT Marketplace offers an open market for artists, creators, crypto enthusiasts, NFT collectors and creative fans around the world with the best liquidity and minimal fees. Consisting of three product lines, Premium Events, Mystery Box and a Marketplace, Binance NFT features valuable collectibles and an easily accessible trading market for all of its users.

For more information, visit

About Total Digital Group (TDG)

Total Digital Group (TDG) is a digital service agency focused on the creation and deployment of NFT (Non-Fungible Token) campaigns for multiple sectors including Sports, Gaming, Music and Art. TDG provides a full suite of design, development, and promotional services for Content and IP owners who seek to turn images, video material, or other content into one-of-a-kind digital assets as NFTs.

For more information, visit

About MediaMine

Helping content owners identify, migrate and manage their traditional assets, creating valuable digital media archives. Whether a media company or business has accumulated film, videotapes, audio recordings, prints, negatives or documents, MediaMine has a solution for an organization’s asset management needs.

For more information, visit

Please contact: [email protected]